Not to consult. But to fix what broke under pressure.
Let’s get one thing straight:
I didn’t start PathOpt AI because I had a dream of becoming a consultant. I started it because I was watching smart, capable small-business operators get buried under the weight of their own systems.
I spent nearly two decades running an MSP. I worked with IT teams, ops leaders, and business owners who genuinely gave a damn. These were sharp, hardworking people doing their best with limited time, limited resources, and an infinite pile of expectations.
And they were getting crushed.
Not because they lacked skill. But because the operating model around them was broken.
Too many tools. Too many vendors. Too many dashboards.
Every week brought a new “must-have” solution and a dozen more alerts.
They were expected to be visionary and reactive, strategic and tactical—but rarely given the clarity or support to do either well.
Sound familiar?
Whether you’re leading IT, running operations, or wearing 12 hats as the founder…
You’ve likely felt it:
The constant push to do more, faster—with a lean team and a bloated tech stack that was never really built to work together.
That’s the problem I couldn’t ignore anymore.
Why PathOpt AI?
Because SMBs are drowning in complexity they didn’t ask for.
Because you’re not a startup with time to burn, and you’re not an enterprise with a team of 50.
You’re in the middle—moving fast, keeping things secure, and trying to grow without breaking things.
And when you go looking for help?
You get sales decks. Buzzwords. “AI transformation” pitches from people who’ve never set foot in your shoes.
That’s not help. That’s noise.
What you actually need is:
- Someone to step into the chaos with you
- Someone to map the mess
- Someone who can turn that noise into clarity—and that clarity into systems that work
That’s what PathOpt AI is for.
We don’t show up with shiny slide decks and walk away.
We roll up our sleeves, find what’s broken, fix what matters, and automate what slows you down.
Our mission is to help SMBs:
- See what’s working and what’s wasting money
- Automate high-friction processes
- Reclaim time and margin
- Lead with confidence, not guesswork
We’ve built PathOpt AI on practical automation, pressure-tested in real businesses, not lab conditions.
We don’t promise magic.
We promise measurable outcomes, delivered fast—and governed like we still work in the IT trenches. (Because we did.)
Our Philosophy
- Inspect what you expected
- Automate the routine so you can focus on what matters
This isn’t just a service. It’s a bet on a better way to run and scale small businesses—without throwing people, tools, or money at every problem.
If you’ve ever sat back and wondered:
“Why does it feel this hard to make the tools actually help?”
You’re not alone.
There’s a better path. We’re building it.
And we’d love to walk it with you.
—
Justin Dews
Founder, PathOpt AI
Empowering SMB leaders to simplify, automate, and grow with confidence.
